co-brand

Fujitsu and Airstage co-brand on new identity


From late this 12 months, Fujitsu Normal will update its world id by co-branding all household and business air conditioning solutions with Airstage and Fujitsu.

Fujitsu suggests that the co-model across all air conditioning products presents the world wide enterprise with a single unified product manufacturer, a stronger company manufacturer impression, and efficiencies for marketing and advertising and marketing throughout all locations.

The refreshed Airstage emblem and visible id will be launched at ARBS 2022 in Melbourne, Australia on August 16-18.

Airstage is an current manufacturer within the Fujitsu Typical VRF professional portfolio, and the new Fujitsu Common Airstage used variety. Fujitsu General suggests its Airstage methods were introduced in Australia in 2002, and provide industrial jobs with entire air conditioning alternatives that deliver layout and installation overall flexibility, optimal comfort and ease, substantial strength performance and reliable reliability.

“Airstage and its new symbol introduces a unified world wide product or service brand, symbolizing lightness, freedom, and airiness all the things Fujitsu air conditioning solutions offers its shoppers,” claims the organization. “The present day brand and color palette represent price, basic safety and trust, traits already synonymous with Fujitsu General air conditioning solutions.

“The manufacturer identification of Airstage is an ‘experience past expectations’. Fujitsu Standard will go on to problem the prospects of technologies, pursue energy performance, convenience, and convenience, and give solutions that will shock clients, with an experience that goes over and above anticipations.”

According to Fujitsu General Australia and New Zealand Running Director Philip Perham, the co-branding will present an equivalent share of voice involving the Airstage and Fujitsu models, and will increase the profile of the Airstage brand in the Australian industry throughout the complete range of goods.

“Co-branding has no impression on business enterprise functions, and Fujitsu General Australia will continue to continuously provide high-top quality, electrical power-successful, responsible solutions accompanied by excellent buyer services,” claims Perham. “We are however Fujitsu Typical Australia working beneath ‘Fujitsu, Australia’s Favourite Air’ – a tagline that individuals about the a long time have come to know and rely on.” 

The Airstage logo will element on all packaging and solution along with the Fujitsu emblem, and equally logos will feature on the indoor models, controllers and outside units.

Shopper marketing will be altered to integrate the Airstage solution brand name, which will also aspect prominently at exhibitions and other occasions, alongside with goods. Fujitsu Standard will progressively update collateral and its digital presence to contain Airstage branding.

Browse the Fujitsu Standard company profile at HVAC&R Search.



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