Fujitsu General America Inc.

Fujitsu Launches Global Rebrand – HVAC Insider

October 10, 2022

Fujitsu Standard The united states, Inc. announces a world change in the branding of its VRF and mini-break up warmth pump products strains. From October 3, 2022 onwards, all present and potential VRF and mini-split traces will be labeled as Fujitsu branded Airstage solutions. Timing for labeling may differ based on the design.

Top with a new, contemporary teal emblem symbolizing innovation, possibility and sustainability, the rebrand will present a clean glance for its most nicely-known merchandise even though Fujitsu carries on to deliver the same strength efficient, responsible goods with extraordinary guidance. Product figures will not improve.

Aside from the updated symbol, Fujitsu J-Series and V-Collection VRF products and solutions retain their Airstage branding. The current Halcyon mini-break up line is now identified as the Airstage H-Collection.

The rebrand unifies and strengthens Fujitsu’s world-wide positioning and will help aid expansion into new locations of organization.

“Moving forward, Airstage will take on a considerably broader that means,” reported Fujitsu Common America VP of Internet marketing, Erin Mezle. “It now embodies a extra cohesive brand spouse and children, daring new wondering, dynamic merchandise general performance, and a finely-calibrated concentrate on innovation, sustainability and electrification.”

The rebranding effort does not effects business functions. Fujitsu’s unitary and Westinghouse manufacturers are not included with the rebrand, and are unaffected by this improve.

The Fujitsu enterprise identify, eyesight and values continue to be intact, and Fujitsu’s unwavering dedication to its distribution channels and buyers are much better than ever.

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